Identity First
Forget the usual fitness questions like “What’s your goal?” or “Where do you see yourself in 3 months?”
Let’s focus on who you want to become. Instead of “I want to go to the gym 3x a week,” what if you became someone who prioritizes movement? Instead of “I want to gain muscle,” what if you became strong for life?
Lasting change starts with identity, and we’ll help you build the habits to match.
Meet your Assistant Coach
Inside The Change Project (Core), you’ll have access to an AI-powered Assistant Coach - designed to help you reflect, troubleshoot, and stay on track.
Trained in motivational interviewing, habit psychology, and evidence-based coaching, it listens first, guides without judgment, and helps you uncover solutions that fit your lifestyle.
Whether you're celebrating progress or working through a challenge, the Assistant Coach is available 24/7 to offer support, encouragement, and momentum whenever you need it.
Find Your Fit
Not everyone needs the same approach to see results. Maybe you’re a Socialite who loves going out on weekends, or a High Achiever balancing a packed schedule.
Instead of forcing everyone into the same plan, we’ll help you identify your archetype and build a structure that actually fits your life.
Finally, a smarter way to create lasting change.
Build Momentum, Not Fatigue
This isn’t a quick fix or crash diet - it’s a system for lifelong, sustainable change.
Each small shift compounds over time, building habits that stick instead of burning you out.
The longer you’re part of The Change Project, the more you’ll uncover - both in the program and about yourself.