Most people don’t struggle to start - they struggle to stick with it.
You Don’t Need More Willpower.
You Need Better Tools.
▸ Tried to follow strict plans - but real life always got in the way?
We build around your actual schedule.
▸ Know what to do, but still can’t stick with it?
We focus on systems, not just information.
▸ Done the all-or-nothing thing too many times?
We teach you how to keep going - even when it’s not perfect.
▸ Lost weight before but couldn’t keep it off?
We build sustainability in from the start.
▸ Want to feel better without making your whole life about fitness?
We’ll show you how to do just that.
Meet the Archetypes
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Meet the Archetypes //
Meet the High Achiever
You’ve got goals, a calendar, and probably a color-coded spreadsheet. You thrive with structure - but when life gets full, it’s easy to feel like there’s no time left for you.
The Change Project gives you systems that fit into your schedule instead of competing with it. You'll build routines that match your ambition - and learn how to stay consistent, even on your busiest weeks.
Meet the Caregiver
You’re constantly showing up for everyone else. You remember appointments, pack lunches, manage chaos - and by the time you think about yourself, the day’s already gone.
The Change Project helps you carve out space for your goals without overhauling your life. We’ll help you find small, doable wins - and build routines that honor both your responsibilities and your goals.
Meet the Shift Worker
Overnights, rotating schedules, back-to-back shifts - no two weeks ever look the same. And that makes it feel impossible to stick to anything consistent.
The Change Project gives you flexible tools that move with your schedule. Whether you're meal prepping at midnight or hitting the gym at 5AM, you'll build habits that work on your time - not some 9-to-5 plan.
Meet the Essentialist
You don’t want fluff. You want what works. You care about feeling good, staying strong, and using your time wisely - but you’re not here to obsess over every detail.
The Change Project strips away the noise. You’ll focus on what actually moves the needle - and create routines that are efficient, sustainable, and built around what matters most.
Same Foundation. Different Depth.
Both tiers of The Change Project include expert programming and built-in accountability.
The difference? Core is for those who want deeper guidance with personalized habits, AI support, and coaching nudges - while Lite is perfect if you just want the plan and tools to run with.
You can switch tiers anytime, and cancellations are hassle-free - no guilt, no hoops.
| Feature |
Lite $25/month |
Core $40/month |
|---|---|---|
| 4-Day Gym Training Program | ✅ | ✅ |
| 4-Day Home Training Program (Dumbbells + Bench) | ✅ | ✅ |
| 3-Day Full Body Home Program | ✅ | ✅ |
| Calorie & Macro Calculator ⓘ | ✅ | ✅ |
| Progress Tracking ⓘ | ✅ | ✅ |
| Everfit App Access | ✅ | ✅ |
| Community Forum ⓘ | ✅ | ✅ |
| Archetype Onboarding Quiz ⓘ | ❌ | ✅ |
| Monthly Habit Reflection Prompts ⓘ | ❌ | ✅ |
| Bi-Weekly Self-Assessments ⓘ | ❌ | ✅ |
| AI Assistant Coach ⓘ | ❌ | ✅ |
Everything You Need.
Nothing You Don’t.
The Change Project isn’t just one thing - it’s a system.
Click through to see what’s inside: the tools, the support, and the structure behind real, lasting change.
Archetype Quiz, AI Assistant Coach, and Habit Assistance are features for core members only.
Progress Tracking
Track your weight, steps, calories, protein, and measurements. Visually see your momentum and stay accountable over time.
Archetype Quiz
Start with our guided quiz to identify which archetype fits your lifestyle. This helps tailor your plan so it actually sticks.
AI Assistant Coach
Need advice, strategies, or help troubleshooting? Your AI assistant coach will respond to check-ins giving you tailored advice to address any roadblocks and navigate the weeks ahead so you'll never feel stuck waiting for answers again.
Habit Formation
Choose from suggested habits based on your archetype — or customize your own. Partner with your personal AI Assistant Coach to stay on track and consistent.
Community Forum
Share progress, get support, and see that you're not doing this alone. Not only can you chat with one another, but we'll host weekly Q&A's so you (and all your new friends) can get answers to all your questions.
Training Programs
Whether you're at the gym or working out at home, you'll have a structured training plan designed to support your goals — without needing hours a day.
Your Path Inside
The Change Project
Everyone’s journey is a little different - but here’s how it starts for all of us.
Sign Up & Download the App
Get started by choosing your plan and downloading the app. You'll unlock your dashboard and get access to everything inside The Change Project.
Take the Archetype Quiz
Core Members: Answer a few key questions and get matched to your lifestyle archetype - the system adapts to you, not the other way around.
Run Your First Workout
Whether you're ready for session one right away or need a rest day frist, your training plan is ready whenever you are.
Feeling nervous about running your first workout? Check out the guided "Your First Workout" video so you crush your first session with confidence.
Set Up Your First Habit
Core Members: Take the habit quiz and choose a habit that aligns with your goals, you'll get the opportunity to select a new habit every month.
Complete Your First Check-In
Core Members: Your first in-app check-in will trigger a personalized AI response that arrives via email - giving you feedback, insight, and next steps.
Find Your Flow
Use the forums, explore the resource library, and lean on the AI coach for troubleshooting. This is where you settle in and start building lasting change.
The Change Project
A fitness, nutrition, and habit coaching program built to help you stay consistent and make progress that lasts. It’s designed to fit your lifestyle - with the structure, tools, and support to keep things moving forward.
- Training programs for both home gyms and full gyms updated every 6 weeks, with form demonstrations so you know exactly what to do
- Access to a resource library, community forums (with a weekly Q&A!), nutrition calculators, and other tools to keep you on track
- Build habits that align with your goals through guided monthly habit reflection*
- Get personalized support from your AI Assistant Coach, including habit feedback and progress guidance via bi-weekly check-ins*
- Two tiers depending on your needs - Lite (training, forums, resources) or Core (everything in Lite + AI Assistant Coach, bi-weekly check-ins, and habit support)
*Core Members Only
1:1 Coaching
A 12-week intensive coaching program for people who want a completely personalized approach. Whatever your goal is, you'll get direct support, structured systems, and full customization. Option to continue afterward at a discounted rate.
- Custom training plans and nutrition targets
- Weekly check-ins to keep you on track
- Three scheduled coaching calls where we can dig deep into your progress, roadblocks, and next steps
- Weekly educational videos and a resource library covering the topics that matter most, like habit building, the importance of macronutrients, and how to navigate common roadblocks
Forward Forever
A 6-week course co-led by Alex Thieme and Danielle the Dietitian, built for people who want structure, support, and a fresh approach to lasting change. Designed to move you forward without extremes — with the option to continue as a monthly member.
- 6 weeks of video lessons over nutrition and fitness topics to help you understand the why behind the plan
- Meal plans based on your calorie and macro targets and access two 2 Registered Dietitians, Danielle and Sarah, on the team.
- Home gym and full gym workout programming updated every 6 weeks
- Membership access after your initial 6 weeks for continued guidance and support
Meet the Socialite
You’re the life of the party - or at least the one keeping your calendar full. Social events, late dinners, work happy hours... it’s not that you don’t care about your health. You just don’t want to give up your life to make progress.
The Change Project meets you where you’re at. You’ll learn how to eat out, build consistency without rigid schedules, and make fitness fit your lifestyle - not the other way around.